Measuring the success of marketing measures

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First of all, it's important to be familiar with the numerous KPIs. Digital marketing managers also need to know how to analyze, compare, and combine the results of online marketing KPIs to achieve useful results. For example, a huge number of page views in an online shop generated through social media ads are worth little if the conversion rate remains low—meaning almost no one buys the advertised product. But even that's not enough to be successful in online marketing: Which digital marketing KPIs are ultimately used and with what priority varies from company to company.

As you can see, companies rely on performance marketing professionals who taiwan phone number data know how to select, obtain, and evaluate the many online marketing KPIs.

Ultimately, it's all about using the tools that fit your strategy. Anything else would be a waste of money. At the same time, online marketing offers so many opportunities to acquire new customers at relatively low cost and retain them long-term that no company can afford to miss out.

Conclusion: The benefits of online marketing KPIs
Why should a company that does online marketing know the most important KPIs? It's simple: professional marketing is impossible without setting goals and plans beforehand and subsequently checking whether the benchmarks have been met.

You've seen: With the myriad of digital marketing KPIs, a good overview and the right strategy are essential. Then it becomes clear which KPIs are relevant for which company. Since every company needs to know at all times how profitable it is and whether it is positioned as desired in the market, it is the constant task of the digital marketing manager to monitor the performance of the selected KPIs. A company is on the road to success when it generates as many conversions as possible with the least possible budget.

It's not just about purely monetary goals: Benchmarks such as the awareness and popularity of a company among the target audience can also be measured with online marketing KPIs.

In short: more success and better decisions through the right online marketing KPIs!

FAQs: Marketing KPIs
What is a key performance indicator?
A key performance indicator is a key performance indicator. These metrics are important in many ways—for example, for monitoring the success of campaigns and content. Based on these key performance indicators, a company can make optimizations to become even more profitable.