What are long-tail keywords and why are they important?

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By strategically placing relevant keywords in your content, meta tags, and headings, you signal to search engines what your page is about and make it easier for them to match your website with users' search queries.

Keywords help drive targeted traffic to your site by matching your content with office 365 database what users are searching for.

This question is often asked in SEO interviews to assess your understanding of how keywords affect search engine rankings and to see if you know how to use them effectively without "keyword stuffing."

Long-tail keywords are longer, more specific keyword phrases that typically have lower search volume but higher intent. They're important because they attract highly targeted traffic, which often leads to better conversion rates.