What is a briefing: a complete guide with benefits and 6 tips

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Illustration showing three people and a briefing
The briefing is one of the most important elements in any communication process, whether related to writing, design, marketing, advertising or even product development.

After all, when done correctly, it works as a map for the entire team involved, guiding the way and defining delivery objectives.

What is the briefing?
Briefing, in simple terms, is a document or set of information that guides the execution of a project . It describes the needs, objectives, as well as the expectations of the client or company regarding a certain task or campaign.

Think of the briefing as the starting point for any project: it is from there that canada whatsapp number database begin to be organized, adjusted and, finally, executed.

The ideal briefing should contain clear, complete and concise information about what will be developed, who will be impacted and, most importantly, how this execution will be carried out. Without a good briefing, the team runs the risk of delivering a product or service that does not meet the client's expectations , leading to rework and wasted time.

Also check out : Marketing funnel: understand the consumer journey in the healthcare sector

Benefits of a well-done briefing
A structured briefing brings several benefits to the work process, not only for those who prepare it, but also for those who follow it. Among the main benefits, we can highlight:

Reduction of rework
A clear and objective briefing significantly reduces the risk of misunderstandings and, consequently, rework. When expectations and details are defined from the beginning, it is easier to ensure that the delivery is in line with what was requested.

Greater assertiveness
With all the information organized, the team can work more assertively, directing their efforts to achieve the expected result.

Shorter production time
When everyone knows what needs to be done, the time spent going back and forth for adjustments is reduced. This means the project is delivered faster, optimizing everyone's time.

Alignment of expectations
A clear briefing ensures that the client and team’s expectations are aligned. This way, everyone knows what to expect from the process, which avoids frustrations and unwanted surprises.

Also visit : The importance of creating a visual identity for healthcare companies

6 tips on how to prepare a good briefing
Now that you understand the importance of a well-written briefing, it’s time to understand how to prepare one efficiently. So, check out some tips for creating a briefing that really works:

1. Define the project objective
The first step is to understand and define the project's objective. After all, having clarity about the central objective is essential for the rest of the briefing to make sense.

What problem is the customer or company trying to solve?
What is the expected result of this project?
Learn more : The importance of having well-defined objectives in healthcare marketing

2. Understand the target audience
Knowing who the project is aimed at is just as important as understanding the objective. The target audience directly influences the tone of the communication , the design, the product's features, among others.

Therefore, ask who the people are who will consume that content or service and adjust the delivery according to their needs and expectations.