The main menu navigation is very important for SEO in general

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The main menu also serves to better connect pages internally. It is the items from the main menu that are most often indexed and included in search results. We can increase the value of individual pages even more with the so-called secondary navigation options. This means that if we hover the mouse over a specific category, we are offered other options within this specific category. An example of this is the navigation on the Alza.cz e-shop.

Main menu navigation

Content for individual page categories
Many webmasters still think that having just a list of available products on product category pages is enough. But the truth is that if these pages don’t contain any text, Google has no chance of kuwait phone number data knowing what the page is about and what content users will find on it. Robots simply need to see the textual content in the HTML.

Product diagram


Product diagram
Google places a lot of emphasis on product schema, especially for e-commerce. Earlier this year, Google announced that it would also show similar items in image search, so people can search for related products. So make sure you have a product schema created with a link to the image.

URL structure
When it comes to URL structure, the best solution is to keep product names as close to the root as possible. If you have a long URL, the product name will rarely be visible to the user. So, try to keep the URL as short as possible.
Conclusion

Using the tactics mentioned above will significantly improve the optimization of your e-commerce store. Therefore, do not forget about the product schema, the correct URL format, navigation and internal linking of pages, as well as the content on the pages of individual product categories.