Inconsistent internal links

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Internal links are one of the most highly rated aspects of SEO . Internal links help users navigate to related content and thus navigate your site faster . Therefore, conduct a thorough internal link audit and note which web pages have the highest authority. Then simply insert internal links to these pages, pointing to other important pages.

Insufficient texts
You may have heard several times that it is kenya phone number data important to write for the reader, not for search engines. Provide interesting information to the reader, which will be written in a readable way. Also consider the fact that the average attention span is estimated to be eight seconds. Therefore, do not skip headings, bold important words or sentences, etc., so that the user knows what to read in your article when they first scan it. Also, pay attention to an eye-catching headline that will encourage the user's interest in reading the article.

Unoptimized images and videos
Most bloggers still ignore image and video optimization. Unoptimized image formats and sizes are one of the most common mistakes, which directly affects page loading speed and thus worsens SEO performance. When optimizing videos, store all your video files in one folder and create a video sitemap for search engines to index your videos.

Poor content promotion
Poor promotion is perhaps the most common weakness of blogs and small business websites. No matter how good the content on the blog is, without sufficient traffic to the website it has practically no weight. Therefore, contact influencers on social networks and ask them to share the content. Place your content on your own page on Facebook and other social networks, share it in groups, etc. Paid advertising or exchanging links with companies that deal with related topics can also help.