Over the past year, live video has quickly become one of the most popular types of online content. After all, Instagram Live and Facebook Live have become even more popular. It’s estimated that about one in five Facebook videos were live streams, and 1 million Instagram users watch live videos every day.
Since these numbers emerged, other platforms have started to adopt the format. Currently, Twitter, YouTube and, more recently, even LinkedIn – are exploring live video as well.
In 2019 alone, internet users watched 1.1 billion hours of live video . While this number has certainly grown on its own, the global crisis has certainly added fuel to the fire. Today, live video has become a vital channel for many industries.
During this period, many influencers and brands have been vietnam mobile database hosting live events on social media . In addition, many typically offline events – such as festivals, fashion shows, concerts and galleries – have also adopted live video. This has allowed audiences to engage and experience them remotely.
For many people and sectors, live streaming was a lifesaver in 2020. After all, its convenience, relatability, and accessibility brought a new perspective to many audiences who might not normally engage. That's why we're sure that this will be one of the strongest digital marketing trends for 2021 and will drive other innovations.
Clubhouse: a strong marketing trend in 2021
February brought some great news to the sector: Clubhouse , a new voice streaming social network. Designed to work in the same way as live broadcasts, the platform is an excellent channel for strengthening relationships between brands and the public.
For many brands, this first phase of the network in Brazil also provided a way to directly access big names in the sector and potential leads. Not only because of the shorter dialogue, but also because of the large volume of relevant information about each interlocutor, obtained in the chats provided by the thematic rooms.
For now, you need an invitation to Clubhouse to access the platform, which is still restricted to iOS users. Securing access now is a good way to be present among the digital marketing trends for 2021 and reach your audience before the competition .
6) Ephemeral content on different platforms
Ephemeral content is that type of visual content that is only accessible temporarily (usually 24 hours). It is a very popular type of content on social networks such as Facebook (My Day), Instagram ( Stories ) and Snapchat (Snaps), in the following formats:
Product demonstrations, among others.
When considering digital marketing trends for 2021 in your planning, experiment and promote your brand using ephemeral content.