Unifying sales and marketing teams is a goal valued by all companies. But it is rarely achieved.
With content marketing, the efforts of both departments feed into the same funnel, making alignment scalable and easier than ever.
This way, the marketing team can leverage insights gained from sales calls and customer feedback.
Meanwhile, the sales department can supplement its prospecting by distributing marketing material.
Related: Google Ads or Meta Ads – which sells more?
Plus, running content marketing campaigns allows your business to achieve whatever goals it needs to. All without wasting resources on short-term strategies or high-cost advertising.
Content Marketing Examples
Content marketing can take many forms and speak to so many oman mobile database audiences and buyer personas . So there are endless possibilities for what a single piece of content can look like.
That’s why we’ve listed seven content marketing examples here. This list covers a variety of formats and buyer stages that your company can apply when creating your campaigns:
1) Blog articles
Blog posts are an essential foundation for your effective content marketing efforts. This is your opportunity to:
Discuss popular topics in your industry
Position yourself as an innovative leader
Explain how your products can address common challenges
Attract potential customers to your website
Learn more: B2B Leads: Discover How to Convert More Using Your Blog
Furthermore, an advantage of this format is that blog articles can be adapted to a wide range of formats:
Social Media Posts
Long-form content on the same topic
eBooks using the same text but adding visuals and more
2) Case studies
Case studies describe a real problem that a real customer had. So the big goal here is to show how your product solved that challenge.