10,000 yuan is reduced by 10 yuan on the e-commerce

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So should product managers choose to transform into the end? View details> Therefore, consumers often hear such statements: Compared with a certain brand, our materials and craftsmanship are actually the same, but our prices are about half lower. Non-famous brands and white-label brands are benchmarked against well-known brands, resulting in relatively low prices. As non-famous brands grow into well-known brands, they will not easily make such comparisons. Because unlike rational indicators such as materials and craftsmanship, perceptual indicators such as design and color are important indicators for non-famous brands to grow into well-known brands. At this stage, well-known brands have absolute pricing power and the ability to set absolute low prices.



For example, an Apple mobile phone worth the e-commerce platform. Obviously, the japan mobile number code latter is cheaper. Apple mobile phones are well-known brands with absolute pricing power, so the price reduction on the e-commerce platform has an absolute low price. Secondly, absolute pricing power and absolute low prices are not long-term stable and will change with changes in industry competition and consumer environment. China's auto industry and the auto industry of other countries around the world are undergoing such a transformation. In the process of iteration between electric vehicles and fuel vehicles, many Chinese electric vehicle brands have gradually grown into well-known brands through a high cost-effective strategy and have begun to have absolute pricing power.



This process forces well-known fuel vehicle brands to lower their prices. When launching electric vehicles, these well-known fuel vehicle brands even have to refer to the pricing of well-known Chinese electric vehicle brands and cannot make absolute pricing according to their own brand awareness and influence. In any case, well-known brands will no longer need to be compared with other brands for a long time. Since they have absolute pricing power, retail companies and e-commerce platforms can achieve absolute low prices by discounting well-known brands. 2. Comprehensive low-price strategy of retail e-commerce Well-known brands bring absolute low prices to e-commerce platforms and retail companies, while non-well-known brands and white brands bring relatively low prices.