But what about that less direct ROI like higher quality leads or how that perfectly optimized piece of content is driving leads? A little more complex to track, but a pretty effective way to show what SEO is doing. The truth is, using Google Analytics isn't giving you the whole story. Even your lead generation tools might not provide all the data you need to show the impact of SEO efforts. Because Leadfeeder helps you identify website traffic, you can better track the number and quality of leads from your SEO efforts.
Track organic traffic and turn them into how to track organic traffic already. (I hope.) Leadfeeder's custom filter feeds mean you can track not just the amount of organic traffic you get; you can see exactly what leads Eksterlandaj datumoj you are bringing in — and often get contact info for them. Here's how: Sign up for Leadfeeder (You knew that was coming, right??) Install our tracking code. Set up a custom feed for Source/Medium.
leadfeeder custom feed This will show you precisely what leads came to your site via organic search from Google. (You can create a custom Source/Medium feed for Bing as well.) Here's the cool part — tracking your organic traffic doesn't just tell you how many people visited you. It tells you what companies came to your site so you can send them to sales for nurturing or marketing for retargeting. Check out this sweet use case from Global Call Forwarding.