What is recruitment public relations?

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Recruitment PR is an activity in which companies proactively communicate the appeal of their company and working style in order to recruit the personnel they need. The purpose is to deepen understanding of the company by delivering various information to job seekers, such as the company philosophy, corporate culture, the working image of employees, and employee benefits.

By conducting recruitment public relations, you can expect to see benefits such as increasing company awareness, increasing the number of applicants, and preventing recruitment mismatches.

Traditionally, recruitment activities were mainly conducted by posting job advertisements and taking a passive approach to waiting for applicants. However, in today's information-based society, job seekers have come to gather information about companies through various means. For this reason, it is becoming increasingly important for companies to proactively disseminate information and promote the appeal of their companies through recruitment PR.

2. Why recruitment PR is attracting attention
Recruitment public relations is effective not only for people who turkey whatsapp number data are currently searching for a new job, but also for approaching potential job seekers who may consider changing jobs in the future.

By raising awareness of your company and highlighting its attractive work environment and growth opportunities, you can pique the interest of potential employees and lead to them considering changing jobs in the future.

So why is it so important to approach potential job-changers? There are social factors behind this, such as changes in work values ​​and information gathering behavior, as well as the seller's market for human resources.

2-1. Changes in values ​​regarding work
In recent years, people's values ​​regarding work have become more diverse. Job seekers have a wide range of values, including those who value work-life balance, those who find work that contributes to society rewarding, and those who value their own growth.

Therefore, rather than engaging in uniform recruitment activities, companies need to provide information that is tailored to each individual job seeker, who has diverse values.

By communicating working styles and corporate culture that resonate with potential job-changers, you can increase their interest in your company and increase the likelihood of them sympathizing with you.