What is Digital Marketing?

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Digital marketing refers to all online marketing activities. It is essentially marketing on the internet. For marketing that takes place outside the internet, or offline, we use the term traditional marketing. Before the development of digital marketing channels, traditional marketing was dominant. This includes advertising on TV, radio, outdoor advertising (jumbo posters, display areas), advertising in print media, etc.

Today, almost every household has the Internet. It is present on our mobile phones, in our offices, almost everywhere at any time. The Internet has become one of the most important tools for information, product research and shopping. Therefore, it is not surprising that it has become the primary channel for connecting with customers. Wherever your customers are, there you need to be.

Different Channels
In digital marketing, there is a wide range of whatsapp greece marketing channels. Consumers can choose which ones to consume: blogs, emails, videos, social media posts, etc.

Digital Marketing encompasses a large number of marketing tools:

Google Advertising (Google Ads)
Social Media Marketing (Facebook, Instagram, LinkedIn…):
Community manager
Social media advertising (PPC)
Email marketing – Newsletteri
Content marketing
THIS
Native advertising
Online PR
Website etc.
Precise targeting
Unlike traditional marketing, which is mass, digital marketing is more focused on targeted consumer groups. With TV advertising, you will definitely reach a large mass of people, both those you want and those you don't want to attract. Unlike traditional marketing, digital marketing is precise. Digital marketing channels allow you to target a specific group of people who you believe would be the ideal target group for your product.

For example, you might be in the real estate business and want to show your ad to people who are planning a wedding or are interested in buying a property, are under 35 years old, and have above-average incomes. If your target audience is CEOs of electronics companies that employ over 200 people, you can target them too. You can be as specific as that.

Price of advertising on the Internet
Marketing is no longer expensive or inaccessible. Online advertising offers the option of paying per click. This means that your advertising costs depend on how many people clicked on your ad and visited your website or made a phone call. Since most ads are displayed on mobile phones, it is possible to measure the number of calls that came through your ad. This is not possible with traditional advertising where you pay for reach, regardless of whether your ad achieved the desired effect. With pay per click , after we bring the consumer to your website, we give them clear instructions on what to do to buy your product or achieve some other type of conversion (Call to action).

The second main reason for cheap advertising on the Internet is that you spend your budget in a targeted manner. You choose who your ad will be shown to instead of showing it to everyone. This saves you a lot of money.