Supermarket systems: how to sell to this segment

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The demand for supermarket systems has increased dramatically. This is because, with the increase in competition in the sector — both with the emergence of new physical establishments and the arrival of digital platforms that promise to revolutionize the way we shop — many companies have realized the need to reinvent themselves.

To promote a better shopping experience for the end consumer, supermarkets are investing even more in technology, in order to streamline their operations, integrate data and, thus, implement changes that can positively affect customer relationships.

This represents a great opportunity for companies that whatsapp mexico develop and resell software. In this article, we will list some tips for your business to attract the attention of this segment. Are you interested? Then keep reading!

Understand the increase in demand for supermarket systems
So, what explains this increase in demand for software for this segment? We have brought three aspects that contribute to the growth in demand for innovative technologies in supermarkets. Check them out!

Brings more innovation to the business
Management software gathers a series of data that can contribute considerably to the business. This is because it provides important information, such as:

the volume of sales made in the month;
the products that sell the most and least in the store;
the volume of losses due to expired or spoiled products;
the consumer's average ticket;
the daily movement of customers in the store;
among other information.
With this data in hand, the supermarket can implement changes that aim to optimize its operations and offer a better shopping experience for its consumers.

Improves customer relationships
A good management system makes it easier to identify customer satisfaction when making a purchase in the store. This is because the consumer can register complaints or suggestions at the checkout, which will be computed by the software and analyzed by management. This way, it is possible to implement changes to strengthen the relationship with the customer.

Greater loss prevention control
As explained above, the supermarket system allows an analysis of the volume of merchandise losses. Such losses can be caused by numerous factors, including:

poor storage conditions;
logistics problems;
work accidents;
between others.
The management system allows for better identification of the origin of losses, which ensures faster correction of the problem and reduction of losses.

Check out some tips to better understand this segment
If you are interested in selling to this market segment, then you need to understand what their interests are. Check out some tips for selling systems to supermarkets below!

Prioritize the company's needs
Recognizing the needs of the company you are prospecting is essential to ensuring the sale of your software. Therefore, talk to the store's senior management and management to understand the main problems faced daily in the supermarket. With this information, it is much easier to find the solution that best suits the company.

Offer inventory control
Inventory control is one of the main concerns of supermarkets. This is because the store needs to worry about replenishment in order to avoid stockouts .

Furthermore, this feature also prevents the store from requesting a very high level of replenishment of the same product, which could result in losses due to the expiration of the product's expiration date, for example.

Understanding this need is a good way to attract the attention of the store you are prospecting and, thus, guarantee the sale of your system.

Consider the structure of the supermarket
The supermarket’s structure is another factor that you should take into consideration before even starting to prospect. After all, you need to understand whether your software is compatible with the store’s size and needs — or whether the company has the necessary structure to invest in your system.

Enable the integration of information
Information integration is an extremely important tool for supermarkets. It will allow management to cross-reference data and identify gaps — or even opportunities. Therefore, consider a management system that offers this feature when prospecting your customers.

Offer essential resources
In addition to the unique features of your management system, it is also very important to highlight the system's essential features. This includes basic features such as issuing invoices, projections , inventories, among others.

Pay attention to the legislation
Many companies struggle with tax legislation. A good management system should include features that facilitate the company's accounting management — in order to avoid fines, for example.

Furthermore, supermarkets also have to comply with health legislation, since they handle a large volume of perishable foods. Therefore, systems that include relevant information for the correct handling of these products undoubtedly represent a major advantage for these companies.

Find out how a supplier can help with system solutions for supermarkets
If you are a software reseller, then you need to consider a good supplier to serve you. The supplier can help you identify the best solution for the store you are prospecting and even help you prepare an attractive proposal for both you and your client.

Furthermore, the great advantage of reselling management systems is that you don't need to worry about customer support: the development companies have a team dedicated to customer service and can assist you directly.

Reselling supermarket systems is ideal for those who want to serve a niche with extremely high demand. By segmenting your prospects for this market, you also specialize in the area and gain a better understanding of the sector's needs, which makes it easier to close new contracts in the future.