Cost control: supervise the execution of market activities and scientifically write off the consumer groups of the fast-moving consumer goods industry, which has a large consumer group and a wide coverage, and faces complex and fierce market competition. It often invests a lot of marketing and channel expenses, but due to the complex marketing environment, the cost expenditure is not transparent, and most of them are "muddy accounts", which has caused huge cost pressure on enterprises. Therefore, this requires support in cost control, which can not only reasonably manage and supervise various marketing activities, but also settle the data generated in the whole process, and do a good job in supervising the execution of market activities, so that the activity process and various expenses are transparent, and the various expenses of marketing activities can be written off reasonably and quickly, which helps enterprises to be thrifty.
In addition, after the marketing activities are jamaica phone code completed, carried out, such as cost-effectiveness, budget-cost ratio, promotion cost ratio, etc., to complete the closed loop of cost management. . Sales forecasting: Optimize resource allocation and arrange production plans reasonably. From the perspective of traditional sales, sales forecasting is more like a "metaphysics". The number of customers, sales performance, number of business opportunities, and order volume in the future are very accidental. However, sales forecasting is crucial to the allocation of business resources, production planning, inventory management, raw material procurement, team building, etc.
, and plays a very important guiding role. Related to it, it should have a strong intelligent sales forecasting capability that can not only cover the full range of "forecast data" submission from bottom to top, but also support multi-level and multi-dimensional data reporting and changes. At the same time, it should also realize multi-dimensional statistics and analysis of data based on the original reported data, and can be seamlessly integrated with external business systems to achieve interconnection and interoperability within and outside the enterprise to improve collaboration efficiency. . Field sales visit management: realize closed-loop management and flexibly fit business scenarios.
the I analysis of the costs of various dimensions
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