Over the years, e- commerce penetration has grown exponentially in all countries and sectors.
Brands are spending more and more money and effort to promote purchases through this channel, which has gone from having static and slow-moving pages to becoming transaction-generating machines.
In 2019, it was estimated that e-commerce worldwide would generate revenues of up to 3 trillion dollars, representing 12.8% of total retail sales.
E-commerce today
The global coronavirus pandemic brought operations to a near standstill across multiple industries in all countries . However, it also initiated an accelerated process for brands to consolidate their e-commerce channels.
While many companies have migrated their transactions to web or mobile michigan accountants email lists channels over the years, the pandemic also led to this mass migration among users.
As a result, various obstacles became evident that companies that leveraged their transactions through online channels had to overcome.
Modernity becomes a necessity
In this report, we analyze social networks with Quantico Trends' social listening to observe the evolution of e-commerce in Peru.
First of all, we can see that there was an increase of more than 500% between 2018 and 2020. The impact that the coronavirus and the lockdown measures had on the growth of interactions in the sector is evident.
By the end of 2019, the number of conversations about e-commerce had increased by 22%, as well as the negative percentage in the sector.
However, there was also a similar increase in positive sentiment.
In 2020, negative sentiment increased by 25% compared to the previous year, while positive sentiment decreased.