A published author, her books have been translated into

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ting, one of the first names that comes to mind is that of today's interviewee.

I was lucky enough to meet Ann Handley in person a couple of years ago at a conference in Brazil where I was also participating as a speaker, obviously light years away from her.

In her talk, this petite-looking woman was able to win over an audience of more than 3,000 people with the strength of her presentation. We did not even blink so as not to miss a single detail of what she was telling us.

I came away from her talk extremely motivated for many reasons, but above all because Ann had already made clear something that I believed in and that over time continues to be a kind of mantra.

It's not a question of quantity, but of quality.


Who is Ann Handley?
In addition to being a digital marketing and content marketing expert, Ann is a Wall Street Journal best-selling author.

Her passion for marketing has even led IBM to name her as one of the 7 recognized figures of modern marketing.

But that's not all. According to Forbes, she is one of the most influential women in Social Media and ForbesWoman places her in its top 20 female bloggers.

Head of content marketing at Marketingprofs, a company with more than 600,000 subscribers, Ann helps her clients achieve tangible results by avoiding mediocre content.

A challenge that makes even more sense, if possible, in the current email list canada state of content marketing.

19 languages, including Turkish, Korean, Italian, Chinese and Japanese.

As for her social media accounts, it must be said that they shine with their own light and she has more than 439 thousand followers on Twitter alone.

Ann boasts that her digital marketing commentary has appeared in such outlets as Entrepreneur Magazine, IBM's Think Marketing, Inc., Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal.

From his small and cozy office attached to his house in Boston, he delights us with all his expertise and his closeness.

Throughout this interview, we will be able to take note of his comments and opinions on content marketing.

Do you want to learn with Ann?

Let's go with it!

Content marketing from Ann Handley's experience - Interview

Content Marketing Tips - Ann Handley Interview
In the US, the implementation of content marketing has been at a much more mature stage for some time now compared to other countries. For example, in Spain, there are still many companies that have not yet fully seen the benefits of content marketing. What arguments do you think could convince them?

Content marketing is not just an American effort: global companies have adopted the approach, content marketing is being used in travel and tourism in Spain and some Spanish companies are active on social media.