What marketing trends will mark 2021?

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This year is definitely the year of digitalization. The virus has accelerated digitalization, so that now even those who avoided it are now aware that the future is on the internet. More and more companies are digitizing and moving their operations online. Some companies have and will continue to change their entire business model, moving away from physical stores and redirecting their entire operations to digital channels.


We are increasingly using automation of processes, which can make our work much easier. Customer habits are also changing, as more and more people use digital media to buy or search for information. Many people have now realized in these times that digitalization is not so bad at all. It can save us time and money.


Therefore, many customers who have so far avoided online shopping will become fans of shopping from their armchairs.



1. Video is still the king of content marketing


Video content is becoming an important part of content marketing, as people have become lazy and prefer to watch video content. More and more people prefer to watch video content on Youtube or Netflix than they watch TV. Which means that you absolutely need to promote your company and products through video content, which you can use on websites, social networks, e-mail, ...



Source: Oberlo.com


On social media, posts that include video are the most successful and can reach the most people, as algorithms prioritize them. Don't forget about Stories videos (the so-called disappearing content that disappears after 24 hours), as their popularity is growing rapidly.


2. Paid advertising


You can start an online business today. Social media is still free, but if you want concrete results, it will be difficult to achieve sales without paid advertising. Online advertising in the EU is growing by 10% per year and will africa business email list continue to grow. Advertise on social media and online search engines. And definitely don't forget about mobile advertising, as more and more users are searching for products using mobile devices.


As many as 64% of consumers complete a purchase after clicking on an ad on the Google search engine.

Lyfe Marketing




3. User generated content UGC (content created by satisfied customers)


Since the rise of influencer marketing in 2016, UGC has become a cornerstone of many brands' marketing strategies, with 86% of businesses and many brands now using content from their followers and ambassadors.


Customer-generated content is by no means a new trend, but this year, due to quarantine and all the restrictions on movement, UGC has increased significantly, as most brands have adapted to new trends and the creativity of their product users. It's been a long time, and this is the content that social media visitors want to see.


4. Influencer Marketing


Influencer marketing will still be an effective part of a marketing strategy for companies in certain industries. But micro-influencer marketing is increasingly coming to the fore, where the focus is on the quality of posts rather than the number of followers. This type of marketing is an excellent marketing solution for brand recognition. Companies can work with influencers in different ways, or with varying intensity and exclusivity. They send their products to influencers who are valued by their audience. They regularly or occasionally stock a select few with their products, who act as brand ambassadors.




5. Customer nurturing via social media


It is increasingly important to be in contact with customers via social networks (e.g. Messenger, Whatsapp), as more and more people do not send questions or inquiries via e-mail, but write directly via social networks.


People expect a response within 1 hour these days , so it's very important to be responsive. You can also use chatbots, which are computer programs that help you communicate with your customers. Marketers are increasingly using these communication applications to advertise, which bring excellent results. 6. Which social networks should you be present on?



The most powerful social networks are still Facebook and Instagram , and LinkedIn will also be a very important network in 2021. I recommend that you be present on all three, but adapt the content for each social network.


Facebook is still very effective, but it's important to give your customers useful content that will help them learn more about the things you do. Instagram is focused on photos and videos, and Stories are becoming increasingly popular , as is Facebook.


LinkedIn is great for building your personal brand and if you work in the B2B industry, that is, you do business with companies. Take advantage of it because currently only 3% of companies in Slovenia have a LinkedIn page. Be one step ahead of the competition.


If you're targeting a younger demographic, you definitely shouldn't miss out on Tik Tok.


7. Human2human marketing


Marketing is becoming more and more human, which means that as entrepreneurs you need to show up for people, because people will buy from you, not your logo. People do business with people, so show up and trust your story with your presence. Touch people with your story and you will win their hearts. Build your personal brand too. Make the most of the internet. The future is on the internet.