Lifestyle changes, new technologies, current market growth and even a global pandemic have forced us, as brands, to continually adapt and innovate to remain positioned in the minds of consumers and, of course, continue selling. It is not easy to stay current among so much competition with similar products and services, and with consumers who evolve day by day along with their needs and demands. Applying social listening intelligence is key to facing these challenges, taking advantage of opportunities and emerging victorious.
If you haven't heard about social listening before or you still have doubts about why you should start using it in your business strategy, this post is for you.
What is social listening?
Digital platforms contain information that allows us to learn more about consumers.
Furthermore, they are a source of trends, innovations and practices that mexico phone numbers example professionals in various fields should learn and, why not, imitate.
Keeping up with what is being said on social media has become an essential task when making decisions.
However, it is not just about capturing this information, but also transforming it into actionable and valuable data that reaches all areas of the company.
We call this entire process of data collection, analysis and transformation social listening. This technique, managed correctly and with the appropriate intelligence platforms, offers multiple advantages and opportunities for action for businesses.