8.- Implement Schema markup

[Irfanabdulla1111]

Schema markup allows you to tell Google and customers exactly what you want them to know about your product and site in a quick snapshot that both can understand.

Anyone not taking full advantage of schema is missing out on better CTR, traffic, and SERP features, and right now that affects 47.88% of the top ecommerce sites.

Of the 52% of e-commerce sites that had implemented Schema markup, 44.96% were using the Open Graph protocol.

After Open Graph markup, the next most popular option was Schema.org markup at 19.98% and Twitter Cards which were used by 16.32% of companies.

Several sites that had implemented schemas used different types of markup.


Ecommerce growth - Schema markup
To unlock the full potential of the schema and improve site performance, you should:
1.- Start by adding product schema markup to your site, including product price, SKU (Stock Keeping Unit), descriptions, and reviews.

2.- Most schemas are underused, despite their great benefits; Schema.org is only used by email list australia 19.98% of the top ecommerce sites, although it offers businesses the opportunity to add valuable information to their SERPs that will attract customers and increase conversions.

3.- Use the Structured Data Testing tool to ensure that all new or adjusted schemas are error-free.

4.- Beware of Google changes. Google can (and does) alter its rules for particular schema types, so every time you update yours, make sure you comply with current standards.

5.- Tools can automatically create schemas for your store, including Woocommerce’s native schema functionality. You can also use schema generation tools like Schema Markup Generator.

6.- Only put information in a schema that is easily available on the site page. You cannot list reviews on a page where no reviews are displayed, for example.


Ecommerce growth - Jason Barnard
Schema markup provides an easy-to-digest confirmation of your website's content to crawlers and search engines (such as Google and Microsoft). It's primarily used to explicitly confirm "Who you are and what you offer," so it's easy to see why I'd say it's absolutely essential for e-commerce sites.

Details about your offerings are often very difficult to automatically extract from your site. Providing machine-readable details about your products, prices, delivery options, taxes, manufacturer, etc. helps enormously across several channels in the short and long term: SEO, Google Shopping, and Search Ads.

Your first markup should be “who we are” on your About Us page. Next would be “what types of products we sell,” which would be collection markup on your category pages. Finally, and the biggest direct payback, is “what products, for whom, at what price,” which would be Product and Offer markup on your product pages.