Set your goals and KPIs for the next quarter

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Remember to always set your quarterly goals based on the goals of the company and your team.

It will help you create a content plan for the next 3 months and set priorities correctly.

Social media metrics are there to help you measure the performance of your campaigns and their ROI.

At this point, you need to move beyond vanity metrics like followers and like numbers.

Instead, try to focus on the following:

Scope
Pay attention to metrics like followers/fans, impressions, traffic data.

Engagement
Your metrics should include profile visits, active followers, brand mentions, comments, likes and clicks.

Leads
There are different ways to measure lead generation through social media.

Talk to your analytics team or check out this article for an overview of what this task entails.

Conversions
How can you measure social media ROI unless you can track customer email in french acquisition and conversion rates?

By applying segments in your Google Analytics account, you can track conversions effortlessly.

To learn more about how to properly set measurement indicators, check out this article .

Conclusion
We hope this checklist makes your life as a Social Media Manager easier!

Integrating these routines into your daily routine will help you to never miss important news again, as well as keeping you up to date with trends and aligned with strategic objectives, both individually and as a team.


Social Media Marketing Checklist - Infographic
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Maria Raybould
Been there, done that, but nothing excites me more than writing. Slowly but surely grasping the ins and outs of inbound marketing.