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To do this, we will select the Long Tail keywords that are most appropriate for each date of the year. In addition, if we stand out in some type of more select, exclusive or different jewelry , we will focus our efforts on those niche keywords, because they will obtain better results, by not competing with the more general jewelry stores.

For example, keywords like “personalized baby footprint jewelry,” “cat footprint pendants,” “personalized baby jewelry” can be good Long Tails if we want a different product.

Figure out what you can bring to the huge online jewelry market that other companies can't, and you'll find yourself in that digital niche.

The entire structure of the website must follow search phone number indonesia the parameters of OnPage SEO optimization. From the corporate content area, to the blog where we will dump the content marketing and of course the online store, with the categorization that includes general keywords and within them, other more specific ones, aimed at converting them into leads or contacts.

2. Digital marketing campaigns
First of all, create a marketing calendar with the most important dates of the year. Once you have it, you should plan at least one landing page for each important date.

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A landing page is a space on your website focused on a specific campaign. If it's Mother's Day, we will create valuable content on a landing page where we will provide interesting data and link to the products we want to promote.

For example: “10 original ideas for Mother’s Day” “10 special jewels for Mother’s Day” Lists are a way to attract attention , because we are telling the user that the content is structured and will not cost them much to read.