2.- Find the keywords that meet the CPC / Search Volume criteria

Irfanabdulla1111 · Post by **Irfanabdulla1111** » Mon Dec 23, 2024 6:52 am

You may want to remove the more generic keywords from your list because the competition is too high.

However, they can be a starting point for finding high-value jewelry that will help you achieve your goals.

Here's how you can achieve this with the Keyword Magic Tool:

PPC success story - Keyword magic tool and cpc criteria
Refine your search by indicating a "comfortable" CPC and search volume.

The "Com." filter represents competitive density in search results.

If you want to avoid extremely competitive keywords, you can also play with this value (0 is the lowest, 1 is the highest):

PPC Success Story - Competitor Filter
3.- Identify your competitors' keywords
With the Keyword Gap tool, you can add up to 5 websites in your niche and email database south africa identify the keywords they are targeting.

This information will give you an idea of what is working for them, what words they consider to be of high value, and what keywords they have omitted from their campaigns:

PPC success story - Keyword gap
4.- Position your competitors' organic keywords
If you're not ranking on the first page for the keyword your competitor is targeting, it's a good idea to supplement the traffic you're not getting with PPC campaigns.

There are those who think that “positioning organically is always better, so I prefer to invest in SEO.”

While it is true that organic CTR is always better than paid CTR, the trend shows that Google is reducing organic clicks and giving more importance to ads:

PPC Success Story - Organic CTR

PPC Success Story - Paid CTR

Identifying keywords that are not ranking in the top 10, either manually or through SEMrush, will help you get some valuable insights.

In the image below you can see some of the keywords that Graigs Farm ranks higher for organically than Coombe Farm Organic in the UK.

With the insights from this PPC success story, you can refine your PPC, SEO, content ideas, social media, and more strategies: