Omnichannel marketing: personalized multichannel experience

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E-commerce in Spain

But what channels will we use? How will we buy online? What options do SMEs have to take advantage of e-commerce as a business channel?

In this post we analyze the e-commerce trends for 2021 , on a digital path between consumers and companies that has just begun. Let's get to it!

Contents [ Hide ]

1. M-commerce: increase in smartphone purchases
2. Social networks: marketplaces and online shopping
3.
4. E-commerce Experience: connect with your user to sell to them
5. Voice commerce and voice searches
1. M-commerce: increase in smartphone purchases
Even before the pandemic, it was already saudi arabia phone number search clear that computers were losing ground in favour of smartphones . This year, m-commerce or “mobile-commerce” will be the fastest-growing form of digital shopping, especially among younger people.

On average, 55% of Spaniards already prefer to use their mobile phone to make online purchases . Of course, as with other digital services, there are differences depending on age.

People over 45 continue to rely primarily on PCs for their purchases. Young people are the ones who use mobile applications the most, in their communications and of course, in their online purchases.



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digitalizatec says:
Thanks for your comment!

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jose says:
Good article, very informative!!!