Why Create a Business YouTube Channel: The Benefits for Your Brand

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Creating a Business YouTube Channel: Why It's Worth It for Your Business and How to Do It
Creating a business YouTube channel is a great marketing investment to grow your business. Read on to learn more!
Create a Business YouTube Channel
What is YouTube and why should you care? It is a social platform created in 2005 for sharing and viewing videos. It is “frequented” by 2.78 billion active monthly users , about a third of all Internet users (Source: Engage ). What makes it interesting is not only this data, but the fact that users who watch videos on YouTube every day belong to every demographic group .

If we add to this that YouTube is business phone number list the second search engine in the world (after Google, which also owns it), it is clear why the time has come to evaluate the presence of your business on this channel. Before understanding how to do it, let's take a closer look at the advantages you could obtain.


To help you understand what are the advantages related to opening a YouTube channel for your business, there is still one important piece of information to consider.

We live in an era where human attention span is increasingly limited and videos represent the most effective means of communication to communicate a certain message. According to the research “ Digital 2024 ” by We Are Social , in fact, people spend more than an hour a day on TikTok, YouTube and Facebook .

In Italy , in particular, 91% of users watch dynamic content (up 0.4% compared to last year) and among the most viewed videos there are also product reviews (up 1.7% compared to 2023).

It is clear, therefore, why it is good to start planning a video strategy on YouTube. But what are the benefits that you could obtain for your company?