3.- Use it as a search engine

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This social network is more like Google than a conventional social platform.

With over 175 million searches a year, Google wants to give you the best possible results from a search, which is why you're likely to see Pins and Boards in its search results.

While you are working on your strategy, you are also improving your organic positioning on Google.

Use keywords in both the titles and descriptions of your pins.

In the following example from a decoration company, you will see that they have used "modern white bathrooms" as a keyword.


What is Pinterest - As a search engine
4.- Increase brand awareness
It also allows you to gain brand authority and convey trust among users.

When people see you pinning valuable content related to your brand from external sources, you demonstrate credibility in your industry by staying up to date with industry trends and news.

Businesses often use Pinterest to promote new products as well as spread the word about corporate campaigns, but keep in mind that the broad reach also boosts brand awareness.

5.- Discover what the target audience likes the most
Another great advantage for companies is that you can know the trends of email database lists canada your audience at any given time.

This social network offers you the opportunity to find out what is in fashion today and use this information to position your products.

Also, through the statistics it offers for business accounts, you can find out what interests your audience the most and generate more content about the same or related content to attract a larger audience.

6- Take advantage of the long life of the pins
One of the reasons the business version is so beneficial is because of the long lifespan that pins have on the platform.

Unlike content posted on other social networks, pins are virtually immortal.

Your content may be visible even months after it was originally posted to your feed.

Most users save content, then come back to it later and interact with it.

Remember that Pinterest for Business is a long-term performance app, so if you're just starting to use the platform for your business, it's normal to take a few months to see significant growth in traffic to your website or sales of your products.

7.- Humanize the brand
Through this social network you can also show the more human side of your company.

Show the more informal aspects of your brand, what's going on behind the scenes, images of your office, your unfinished products, etc.

Since people like surprises, this platform can be an opportunity to surprise your audience with original and creative pins about your brand.

How to use Pinterest