This is what makes a good webinar – with 8 valuable live tips

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There you will also find a good example of an offer that is specifically tailored to a company that offers or wants to offer webinars.


More examples of gated content: The customer gambling data iran journey as a guideline
What do your customers' decision-making processes look like? Think about how you can divide the content that will pave the way for your potential customers to make a purchase decision into several content offerings that build on each other.

Sort the information on the topic in question according to which phase of the purchase decision or customer journey it fits.
Only then select the appropriate content formats .
In the awareness phase , problems are discussed; solutions to problems are only touched upon. In this phase, customers require more educational content, i.e. neutral information and facts that discuss a specific topic and raise questions. References to brands, individual products or providers should be avoided.

Particularly suitable here are formats that explain, such as e-books, white papers and checklists, as well as neutral content from third parties (e.g. studies, analyses, editorial contributions from newspapers or online media).

In the consideration phase, customers have already identified and identified their problem. They are looking for support from experts in weighing up the various solutions.

In addition to the well-known formats such as e-books and white papers, expert interviews, comparative studies, case studies, supporting online tools (e.g. online calculators), multimedia content formats (e.g. podcasts, videos, webinars) also help the customer.

In the decision phase, the content is designed to help the customer make a decision and to demonstrate the benefits of the solution.