5 steps to a great video script

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It's no secret that for a good video, it's advisable to write a script beforehand.

Your script is the framework for the video that will deliver your story to your target audience. To capture their attention, you need to write a compelling script beforehand.


Regardless of what kind of video you want to create, I suggest you take the time to write a script because:


• You will save a lot of time.

• It will be easier for you to focus on the content you want to present.

• It will be easier for you to plan and prepare everything you need for a good video.






So let's take a look at how to go about writing a script for your video:


1. Consider the length of your video

You should choose an approximate length for your video based on which platform you'll be posting it to. If you're shooting for YouTube, Instagram, and Facebook, videos between 1 and 15 minutes long will work best. Videos longer than 15 minutes can impact watch time, so try breaking up longer videos into smaller segments and covering them in multiple videos.


If you are going to record for Instagram Reels or Tik Tok, the best video length is up to 1 minute.


2. What do you want to say and who is your audience?

Before you start writing a script, it's important to know what you want to convey and to whom. When you understand what your audience wants, it's easier to write scenes and dialogue that will grab their attention.


Keep your end goal in mind : what does your audience need to do to make that goal happen?

What do you want your audience to do after watching your video?

What do you want them to think?

How do you want them to feel?


3. Write a rough outline of the script

You should always start with a rough outline of your script because it allows room for editing and changes. A rough script doesn't have a real structure yet, you can start by writing down the concept of the video - what the main message 7,000 approved names in denmark list of the video should be. You can also briefly write down what would happen at the beginning, middle and end.


If it's an interview, you can write down any questions that come to mind, but for a vlog, simply write down everything you want to capture in the video.


4. Turn the idea into a script

Every great script should contain the following:

Be human and natural.

Be engaging, interesting, and emotional.

Be interesting to your target audience.

Be simple and understandable.

Be short and concise.

He must communicate all necessary information.

The central message must be clearly expressed.


5. For an 8-10 minute video, follow these guidelines:

• Introduction (50-60 seconds):


In the introduction, present the promise you made in the video title and how you plan to fulfill that promise. In the introduction, you can share how this issue has affected you personally, which will help you connect even more with your audience.


• Title (10 seconds):


It must contain the title of your video and your name


• Outline of the problem (2-3 minutes):


Clearly highlight a problem that your target audience can identify with and feel pain about.

Explain the problem you are going to solve in your video from different angles so that the viewer can better understand it. Tell them how the problem affects their life and business and why they are facing this problem. Your goal is to engage your audience so much that they will be interested in the solution.


• Solution (4-5 minutes):



Show how you can solve the problem . Present your solution with examples. Solution 1 followed by an example, solution 2 followed by an example, etc. You can also include testimonials or opinions from people or an example of how it worked for others.


• Hook - Attract (the focal point of the video):


The promise is usually in the middle of the video, encouraging the viewer to watch the second half of the video.


• CTA (1-2 minutes):


Finally, follow up with a call to action by asking people to take a specific action after watching your video. If you use a CTA, your viewers will be more likely to respond.




If you want to learn about tools that help you create video content quickly and easily, we invite you to the online workshop Creating Video Content for Beginners.