The type of site . A showcase site

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with a few pages is quicker to optimize than an e-commerce site with many product pages. Even a new site requires different SEO work than a site already online that has been studied with SEO in mind (of which it is still necessary to evaluate the structure, the causes of any penalties and the technical problems to be solved).
The number of pages to optimize . The bulk phone numbers for sale analysis and processing times also vary based on the number of pages that need to be improved on an SEO level.
The target market (Italian and/or foreign) . Positioning yourself on search engines – both in Italy and abroad – means studying the target market, the keywords and the search intent of people in that specific country. If you want to position yourself on both, the price will be calculated accordingly.