Customer pain points are problems that customers encounter when using your product or interacting with your service. These problems negatively impact the customer experience and need to be addressed to attract new customers and increase customer loyalty.
Convenience is a critical factor when doing business with a company, so make your processes as simple as possible. Problems along the customer journey can range from minor service glitches to major bulgaria mobile database deal-breakers. Either way, if you don’t address problems internally, you risk losing customers.
Types of customer pain points to look out for
You can divide common customer pain points into four categories. Exploring these categories can serve as a starting point for problem solving.
Process pain points
These are difficulties associated with the internal processes of the company that prevent customers from quickly and conveniently receiving a service or product. Examples: