What is People Also Ask - PAA?

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People Also Ask are groups of questions that are related to the original search made by the user and that stand out for their totally dynamic nature.

This dynamism occurs because clicking on any of these questions automatically brings up new specific details and adds other related questions, causing the process to repeat itself over and over again.

As you can probably imagine, this means extra visibility, since this box is often placed before traditional organic results.

The People Also Ask feature is also known as PAA and Other User Questions in its Spanish translation.

What else do Other User Questions add?
As I mentioned earlier, when a user clicks on a result in the PAA box, the question expands and takes up more space on the screen, and two or three extra questions are added.

We see this in the following two steps:

Step 1

People Also Ask - Step 1
Step 2

People Also Ask - Step 2
Every time we repeat the click, the same process is also repeated without dubai phone number list an apparent limit of clicks that we can make.

And the more clicks we make, the further we will move the screen down and with it the organic results that are displayed positioned below this box.

What conclusion can we draw from now?

Obviously, clicks on organic results are subject to the number of clicks users make in the Other Questions from Users box.

If the searches come from “inquisitive” users who click from one result to another, as we have seen in the images, those organic results that are positioned below the box will be “punished” by having to scroll further to reach them.

Likewise, in many cases when searching for PAA questions, the result will correspond to a featured snippet.

It is clear that content that manages to be among the results of a People Also Ask or that has a featured snippet will be much more visible and, therefore, will have more chances of being clicked on than if it has “only” managed to be well positioned as a traditional result.

In the previous paragraph I put the word “only” in quotation marks to point out that getting to the first page of the SERP is already a difficult task.

In a moment, we'll look in more detail at the relationship between Featured Snippets and PAAs.

In the meantime, you may want to start looking at how many featured snippets you have on your domain.