CRMs with functions for communication

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Promotion Management Function The promotion management function is a function that allows you to carry out promotions using emails, etc. at the right time, targeting customers extracted through analysis. For example, it is possible to send emails to new purchasers at the right timing when they make their next repeat purchase. In recent years, promotion methods have tended to diversify, including SNS and LINE. There is also a trend towards placing emphasis on two-way communication, not just one-way information provision, and with customers have also appeared.


Inquiry management function The inquiry management israel telegram database function is a function that manages messages from customers sent via inquiry forms, emails, and telephones. The contents of messages from customers, their responses, and their status can be shared among multiple staff members. In addition to managing customer behavior information, this function is also useful for support. Benefits of Introducing a Customer Relationship Management System (CRM) Next, let's look at the benefits of introducing CRM. The main benefits are the following four.


Centralized customer management If CRM is not implemented, customer information is often stored in various departments, divisions, and staff members. As a result, there are cases where information on one customer exists multiple times within the company. This makes it difficult to use customer information efficiently. By implementing CRM, it is possible to consolidate and manage customer information obtained from various touch points, such as physical stores, the web, email, applications, and social media, into a single customer database.