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Using MA to run step emails is suitable for those who have already implemented step email initiatives several times in the past and would like to make detailed settings to further improve them. MA can also be useful if you want to create and run more complex scenario emails. CRM CRM (Customer Relationship Management) is a tool for centrally managing customer data and using it for marketing activities. It also has an email distribution function. The feature of CRM's email distribution function is that it can be used in conjunction with a customer database.


If you choose a product designed for creating and iceland telegram database operating newsletters, step emails, scenario emails, etc., you can automatically send step emails according to customer behavior. CRM is a tool that specializes in optimal communication for each customer based on customer data. It can be introduced at a reasonable cost compared to MA, which has various functions, so if you want to start operating step emails, CRM is generally the recommended tool. We recommend using "Synergy!" for step email operations ! If you use step emails effectively, you can encourage customers who have demonstrated a certain behavior to take the next action, and link them to customer development such as turning them into fans.


Although it requires time and effort to design the scenario, the appeal is that with ingenuity and ideas, you can increase conversion rates or strengthen relationships of trust, and even automate them. "Synergy!" is a cloud-based domestic CRM system equipped with functions useful for email marketing such as step emails. We also provide email marketing support services by digital marketing experts. If you are thinking about operating effective step emails or utilizing email marketing, please consider introducing "Synergy!".