The last step to setting up an email marketing channel is campaigns .
A campaign is, quite simply, a piece of content that you send to your audience - in the case of email marketing, this is a newsletter.
When it comes to sending content and emails, there are 3 ways to do it:
Traditional campaigns or newsletters : This means sending an email blast to your entire subscriber list--one time, one piece of content. This is what many companies do when they send you their promotions. And I don't recommend it.
Autoresponders : An autoresponder is a sequence of emails that are sent to each contact on a scheduled basis. They are sent according to a set schedule and each contact receives them independently of the rest. For example, when subscribing, after 5 days, or whenever you want.
Email marketing automation : Simply put, automations are intelligent, conditional autoresponders. This system allows you to send emails based on your users' clicks, if they have visited your website, or if they meet certain requirements.
Evaluate your marketing campaigns
The last and most important step is to continuously improve.
All your email marketing efforts should be focused on one thing: increasing conversions and achieving better results. Platforms like Mailchimp give you analytics tools already:
Reports on the performance of your campaigns
Data on who opens your emails and how many
Data from when a user clicks on a link in your email
A/B testing tools
An email marketing campaign usually takes a while to prove its effectiveness - the ideal is to let it run for a while, and review the results every month to make corrections.
By using all of these tools, the idea is to progressively improve the performance of your marketing. Some of the things you can do to make improvements to your campaigns are:
Add more emails to your autoresponders
Use a different subject in your emails
Replace low-performing emails with new ones
Reorient your strategy completely
How can I do better email marketing?
In general, you shouldn't need to send campaigns or newsletters.
Of all the systems I have mentioned, the most advanced and powerful way to do email marketing is with automation. It is a very powerful method that allows you to create a sequence based on events and situations, and it helps you classify contacts automatically.
The problem is that automation takes time, and you need to know exactly thailand code phone number what your strategy is. You can spend hours creating an automation that you then have to fine-tune step by step.
In fact, good automation should be done by an email marketing professional .
That's why my recommendation is to start with autoresponders . When new subscribers join your contact list, you can send them automatic emails every few days, thus generating trust.
For example, imagine that you sell a consulting service. If you set up a page to capture subscribers and potential clients, one way to do it is as follows:
Offer all subscribers an ebook with frequently asked questions about your sector
When they subscribe, send links to relevant articles for the next 20 days
After 20 days, send a limited-time offer to hire your service
Then, continue sending emails and information that is related to your service.
Start email marketing today
In short, email marketing is a very cost-effective way to build your own community. It's a tool that gives you more control over your sales. It's a way to build loyalty. And above all, it's the most cost-effective form of marketing for many businesses.
If you are interested in doing email marketing to generate more sales, just get in touch with us.
If you use email marketing for your business, we'd love to hear about your experience.