Create an environment that facilitates the dissemination of information

[rifathasann]

Let's take a look at what role CRM played in each case and what kind of results were achieved as a result. Hiraki Co., Ltd. success story Hiraki Co., Ltd., known for its low-priced sneakers that defy industry norms, strengthened touch points with customers by introducing CRM. The company combined LINE with its previous method of communication, which was to send out mass emails, to send information through the channel that was best suited to the customer.


After sending out the catalog, the company sent an thailand telegram database email encouraging customers to open the catalog, and included a link to the digital catalog in the email. Furthermore, the company took measures to have each channel complement each other's roles, such as sending out messages encouraging customers to open the catalog via LINE. In addition, by continuing to send one-to-one emails such as abandoned cart emails and emails encouraging customers to open the catalog for two years, sales via email doubled compared to last year.


The company has also been able to apply measures that have proven to be effective in email marketing to LINE, achieving results more efficiently. By centrally managing email and LINE messages with the CRM system Synergy!, it is possible to share customer responses across each channel. This is a successful example of maximizing effectiveness while minimizing the burden of operating multiple channels. For more information about the Hiraki Co., Ltd. case, please see this article.