Customer life events as triggers (ft. Target)

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items they may like, and are able to create a dynamic, highly relevant offer.


Above, Target recognizes the customer adding an item to their cart, and triggers a personalized offer of products frequently bought together.

Customer "life events" are a great example of customer lifecycl cell phone database e management. Using knowledge from previous customers, brands can anticipate what customers need on an ongoing basis.

Below is an example from Target.



Due to past purchases, Target is able to segment this customer as a mother. With this information in hand, Target can present hyper-relevant offers and spur repeat purchases. Target optimizes the chance for success by

Highlighting a consumable good - Formula is a consumable that must be repurchased regularly. Hooking customers on a consumable product helps Target recover the cost of the discount.
Gift card rewards - This helps guarantee a future repeat purchase. Ideally, the gift card is used to replenish the original consumable, cementing Target as the provider.

8. Email My Cart Customer Engagement