Set operational objectives

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Furthermore, even if all information is managed manually using Excel or other tools, the more applicants there are, the more likely it is that the person in charge will become exhausted. Using a CRM system, you can link key information, such as email addresses, to action status. in particular, Obtain an email address at the open campus Tagging of email addresses and open campus attendance in CRM system Send retargeting emails only to those who attended the open campus For those who did not attend the open campus, we will send videos and other content via email that will help them visualize the campus.


CRM systems are effective in segmenting potential jordan telegram database customers based on tagging in this way and delivering the necessary information. 3. You can analyze university application trends Another feature of the CRM system is that it allows you to verify the final trends of applicants. Open campus applicants Open campus participants Number of applicants Number of applicants Number of successful applicants Enrollment If you track these numbers over time, you will be able to determine which touch points are turning points.


If you know that 60% of high school students who participate in open campus events end up taking the exam, it will be easier to take action, such as coming up with measures to increase the number of participants in open campus events or to make the content of open campus events more attractive and increase the number of applicants. In this way, in order to grasp the total number of each touch point, it is essential that each data is collected in a CRM system.