Anyone who enters will immediately

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One of the sectors with the most ruthless and fierce competition is undoubtedly the hotel industry. Cities of art, seaside and mountain resorts, holiday destinations stormed by tourists and offering a myriad of accommodation options to suit all budgets and tastes. For this reason, it is increasingly important to be able to find your way through this jungle of competitors and make your hotel stand out starting from its presence on the web. If you are facing a decline in customers or if you simply want to increase business and make your hotel more attractive, it is very important to provide your business with its own website and, if necessary, an app, without relying on the usual mass booking services.


But how do you structure your hotel's web page in a winning way? How do you attract customers who might visit it even just by chance, thus transforming that visit into a booking? Premise new zealand email list Today I want to give you some useful tips to increase the number of reservations through your hotel's official website. Before starting, however, it is necessary to make a premise: the reservation process begins well before the customer lands on your website. To increase the conversion rate on your site, it is not enough to have the best booking engine on the market. To ensure the best user experience, it is necessary to start with a convincing web marketing strategy .




Use some persuasive writing techniques in your search engine and social media ads. Accompany your users with a direct channel. Put them and their benefits at the center of your strategy. Direct bookings will be a logical consequence. Attraction and promotion A first useful trick to encourage potential customers to make a reservation is to attract them from the very first visual impact. Set up an offer on the homepage and make sure it is clearly visible and reachable via a nice button of the right size. Anyone who enters will immediately be attracted by the possibility of saving or having special conditions for their stay and will be led to take a look.