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According to research, it costs 5 to 7 times more to acquire a new customer than it does to retain an existing one. In addition, customer retention has other significant impacts on your business’ bottom line. According to research from Gartner Group , a 5% increase in customer retention can lead to ...

Before opening your company , it is important to assess whether you need a partner and what type of company your business will fit into. If you have any doubts about this, check out the four main types of companies established in the Civil Code below:

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General Partnership
Limited ...

Shared workspaces are growing rapidly in Brazil. Even though they are a relatively new activity in the country – less than 10 years old – there are already almost 400 so-called coworking spaces, with more than 10,000 jobs. Minas Gerais, Rio de Janeiro, Paraná and Rio Grande do Sul are just behind ...

There is a strong consensus in the corporate world that for a large company to achieve market leadership status, it needs to sell a quality product or offer excellent service. However, the era in which the product itself was enough to guarantee sales is over. Today, what unites consumers to a ...

All companies already know how important it is to maintain a close relationship with their customers , suppliers and their own work team, right? But how can they take advantage of this closeness in an increasingly digital environment? Robotic systems, electronic services that make technology ...

Process automation involves the use of innovative technologies that allow activities and functions in a company's production process to be carried out automatically. However, it is not just about robotizing tasks, but about using technology in accordance with business rules and following workflows ...

We can say that SMS is one of those communication technologies that never goes out of style. Even with the emergence of several other software programs, it is still among the most used by companies in commercial strategies. But do you know why using SMS to sell is still so common?

The explanation ...

In 2024, the Digital Marketing in Industry Seminar (SMDI) will reach its sixth edition, promising innovations and transformative insights in industrial marketing. Scheduled for August 13, from 9 am to 4:30 pm, at ABIMAQ headquarters in São Paulo, the event will bring together marketing and sales ...

The corporate blog is already a long-time favorite in the digital world. It is a communication tool that allows you to exchange ideas and opinions, share thoughts and spread knowledge on specific topics.

Nowadays, many companies rely on a corporate blog as part of their marketing strategy. And ...

You hired the platform, created the banners, put the website online and, even so, your virtual store doesn't sell?

It is very common for people to expect miracles and create unrealistic expectations when it comes to Digital Marketing.

Although an online store is a “simpler” way to open a business ...