Phone Database

We’ve already talked about the differences between eBooks and White Papers . Below, we’ll delve deeper into how the contexts in which we should make the decision to use an eBook or a White Paper are defined when it comes to lead conversion!

First: for each exchange content, a tone of voice
The ...

Marketing Mix Modeling (MMM) is the use of statistical analysis to estimate the past impact and predict the future impact of various tactics, actions, and channels on the sales of each product.

It is a model that captures all the media stimuli that a brand has.

For example, when defining the ...

Seeking to further enrich our content on Google Analytics 4 , we have brought a glossary that includes the main terms that appear on the platform and their respective meanings.



Acquisition
Acquisition reports give you the ability to understand how users found your site, and they present data ...

Sales methodologies have been adapted over the years, that is, as the way of buying was adapted, salespeople adapted in order to fit their business into the new customs of customers, changing the way of selling.

A recent example of this was the pandemic in 2020. With the arrival of the new normal ...

The digital age has brought us an avalanche of information. With the massive amount of data available, it is crucial to find efficient ways to analyze and interpret the information that reaches us, and with the use of Data Viz, or Data Visualization integrated into your business reality, it is ...

A quick search on any search engine is enough to see the potential of Black Friday : there is a wealth of content, ranging from promotions to tips for structuring the campaign and ensuring sales success.

However, in the excitement of surpassing the previous year's results, serious mistakes are ...

Data governance has become a central issue in the financial sector, where the accuracy and security of information is crucial to day-to-day operations and strategic decisions. With the volume of data increasing and regulatory complexity increasing, financial institutions are faced with the need to ...

Assertive communication planning needs to be aware of current changes and innovations. Knowing this, we will help you start the new year in the best way possible. We have separated the main marketing trends for 2025 .

Check out our selection of tips and enjoy reading!

Top Marketing Trends for 2025 ...